In 2002 the world was introduced to a different side of Beyoncé during her video “Crazy in Love”. She was more aggressive, fun, sexy and flirtatious. This side would later become known as Sasha Fierce. Sasha is an alter ego that Beyoncé created in an effort to separate her own shy personality from her stage persona and give her the courage to be free and sexy while performing. Little did she know this ego would be criticized by religious spectators; being called a demon-like character that killed her pure and innocent personality.
An alter ego is believed to be a second identity, to be different from a person’s normal or original personality. It is known that a person with an alter ego is leading a double life, something different from their normal and everyday life (Wikipedia). Other than Beyoncé, numerous other performing artists that use stage or screen personae use alter egos to explore new identities for themselves.
Sasha Fierce is perceived by religious spectators to be evil and have demon like characteristics. She is known to be aggressive, loud, and sensual which is opposite from Beyoncé's personality. When Knowles is describing Sasha she points out that this ego is something that comes out of her during her performances, music videos and photographs; something different from herself. Even though the whole world believed they met Sasha during Knowles third album I Am...Sasha Fierce, they are mistaken. Both Knowles and religious critics believe she was formed during the video for 'Crazy in Love'.